From product feed to 100% revenue growth with Flow
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Case Study
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Service
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Solution
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Region
Bulgaria
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Period
Q2
Under the Sun is a Bulgarian jewelry and accessories brand with an extensive product catalog and a clearly recognizable visual identity.
Catalog campaigns are an important part of the brand’s advertising strategy, allowing a large share of the assortment to reach relevant audiences. Their standard format, however, offers limited design flexibility and makes it difficult to carry the character of individual campaigns into the ads.
The Challenge
Product imagery is the main element of a catalog ad, while important information such as price, promotions, brand elements, or a campaign-specific message can be difficult to integrate consistently into the creative.
With a catalog of more than 1,500 products, manually editing the images was not a practical solution. Our goal was to enhance standard catalog ads with more visual context and useful information, without losing the automatic updates of product data.
Our Strategy
We used Flow to enhance Under the Sun’s product feed with ad creatives that combine the product image with relevant pricing, product information, and brand elements.
Dynamic templates for hundreds of products:
We created templates where the product image, price, and other information are pulled automatically from the catalog. This allows a single visual concept to be applied to hundreds of products at once, without editing each image manually.
A different approach by category and campaign:
For different product categories, collections, and campaigns, we created separate templates tailored to the specific communication. This allowed us to adapt how products are presented without changing the original images in the online store.
Directly to Meta:
Images generated with Flow are fed into the product catalog used in Meta Ads and can be included directly in catalog campaigns. When product information changes or a new campaign is prepared, the entire set of ad creatives does not need to be recreated.
What We Achieved
In the period after introducing the new catalog creatives, the online store recorded a clear improvement across its key eCommerce metrics. The new approach became part of the brand’s stronger overall performance, while also giving us more control over how products are presented in ads and making future campaigns easier to prepare.
Purchase revenue increased by 100.4%;
The number of purchases increased by 64.7%;
First-time purchasers increased by 64.5%.
000
%+
Revenue growth
00
%+
More purchases in total
00
%+
First-time purchasers